Digital Marketing Advance
The Digital Marketing Certification Course at EMSKILL is designed for both freshers and experienced professionals looking to…
- 5
- 120h
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The Digital Marketing Certification Course at EMSKILL is designed for both freshers and experienced professionals looking to build a successful career in digital marketing, transition into a new industry, grow their own business, join a job or create flexible work-from-home opportunities. The program delivers practical, industry-oriented training covering the core fundamentals and advanced strategies of digital marketing, enabling learners to confidently manage real-world campaigns across multiple online platforms.
This comprehensive curriculum includes SEO, social media marketing, Google Ads, Meta advertising, content marketing, lead generation, ecommerce marketing, analytics, branding strategies, and B2B audience engagement techniques. Learners gain hands-on experience through practical assignments and live project exposure that help improve skills in increasing website traffic, generating quality leads, boosting sales, and enhancing brand awareness. The course also focuses on career readiness with job-oriented training, interview preparation, freelancing guidance, internship support, and placement assistance, helping students become industry-ready professionals for agencies, startups, ecommerce brands, and corporate organizations.
Course Duration (LIVE Online Classes) 120 Hours
- 05 MONTHS
- 60 CLASSES
- 03 CLASSES PER WEEK
- 02 HOURS PER CLASS
- INR 5000 AD CREDIT
Course Fees: INR 50,000 (Inclusive of GST)
Payment Terms & Instalment Options:
Booking Confirmation: INR 2,000 as booking confirmation.
Standard Payment: No extra charges for one time payment for registration.
Installment Option: To avail 2 instalments. Pay INR 30,000 during registration. Pay INR 10,000 after 12 Classes as 1st instalment and balance INR 10,000 as 2nd Instalment at the end of 18 classes.
Course Curriculum
Digital Marketing Certification Curriculum covers training on 8 modules. Each module is followed by practical exercises and test.
Module 01: Digital Marketing Fundamentals
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Overview of Digital Marketing & it’s importance.
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Traditional Marketing vs Digital Marketing.
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Digital Marketing Channels and Strategies.
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Role of Marketing Automation and Artificial Intelligence.
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Importance of Website.
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Media Planning and Reporting.
Module 02: Paid Advertising
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Overview of paid advertising (Google Demand Generation, PMax, Display, Shopping, Meta, Insta, Snapchat, TikTok, YouTube, Amazon PPC.
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Key performance indicators (KPIs)
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Programmatic Ads
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Conversion Rate Optimization.
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Display ADs
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Demand Generation ADs
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Performance Max ADs
Module 03: Search Engine Marketing
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Introduction to Google & Bing ADs.
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Keyword bidding & Quality Score.
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AD Formats (Search)
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Campaign Optimization Techniques.
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Retargeting & Remarketing.
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Keyword Research and Planning
Module 04: Social Media Marketing
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Strategies for platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, SnapChat)
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Organic vs. paid social media marketing
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Influencer Marketing
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Analytics and Reporting
Module 05: Email Marketing and Marketing Automation
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Email Campaign Strategy
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List Building and Segmentation.
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Email Automation and Tools (Mailchimp, HubSpot).
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Email Marketing Best Practices.
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Introduction to Marketing Automation Tools (HubSpot, Salesforce, Zoho)
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Customer Relationship Management (CRM)
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Lead Nurturing and Sales Funnel Automation.
Module 06: Search Engine Optimization basics.
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Need For a SEO Strategy.
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ON Page & OFF Page Optimization.
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Keyword Research & SEO Tools.
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Technical SEO.
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Link Building Strategies.
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Mobile SEO & Optimization.
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Advanced SEO Strategies & Future Trends.
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Local SEO & Google My Business.
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SEO Analytics & Reporting
Module 07: Tracking, Analytics and Attribution
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Overview of Analytics Tools (Google Analytics, Facebook Pixel, HubSpot, etc.)
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Google Analytics (GA4).
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Google Tag Manager (GTM).
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Facebook Pixel & Social Media Analytics.
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UTM Parameters & Campaign Tracking
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Conversion Tracking & Attribution Models
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CRM & First-Party Data Tracking
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Heatmaps & Session Recording.
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Reporting & Data Visualization
Module 08: Reporting and Media planning
Final Test and Certification.
Internship/ Placement Assistance
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